Until now, Inception Marketing education was only available through live training events or public consulting engagements. Now, with the book on the way, we have also launched an online training system that will guide you through each of the key steps of developing your first inceptive campaign.
In the first module we will explore what Inception Marketing is and why it is such a powerful way to increase lead-flow and conversion rates. You will evaluate both your Overall Target Market and numerous Ideal Target Markets. Inception Marketing is, at its very key, a strategic marketing methodology and is so effective because each inceptive campaign is designed for a very specific Ideal Target Market. In this module, you will discover: