You’re driving down the street and, out of the corner of your eye, you see an orange man. Like, covered from head to toe in orange latex. He’s dancing around, giving people high-fives. Nearby you see a bunch of bikes – all painted in orange. What is this crazy setup, you wonder? That, my friend, was your first OrangeTheory Fitness encounter. This franchise studio has been popping up all over the nation and people everywhere are sweating orange.